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A story by and about eventmageren Henrik Jensen Red Can life really be FOR FAT? It was for the redhead working kid from Frederikshavn, him "the portly" that got bigger and bigger and therefore in combination with stress ended in imminent danger.

Henrik Red Jensen's story is about great self-confidence and low self-esteem. To decide to let the death wait and choose the last and ultimate resort for getting rid of half of his massive body weight. About to go from dependence on food addiction to exercise.

In his professional life, Henrik Red Jensen arranged concerts with large Danish and international rock stars, he has been behind support events for various charities, and he's got summits with the political world stars to happen. His story is about good friends and colleagues as Johnny Madsen and Allan Olsen and partnership across borders. It's all about networking, relationships and the good connection to Brian Laudrup, which initiated the entire five times to get Bill Clinton to Denmark and Norway, together with Al Gore, Kofi Annan and Hans Blix. And Mikhail Gorbachev - almost. In addition to an important connection that resembled soul fraternity, but developed into a psychopath like acquaintance.

Red has as a recipient of Nordlys Prize gained the reputation of being "... precocious and ahead of its time when it comes to creating experiences, energy and development in the area today with a fine word called experience economy." and in order to "... find new business and development opportunities and new ways to exploit and develop the interaction between culture and commerce."

For Henrik Red Jensen himself, it's very much about going all the way and have dreams, big dreams, and go after completing them. Often he felt life as he stood on a timetervippe and had to skip - blindfolded - without knowing whether there was water in the basin.

He has earned and lost millions, has gone bankrupt, nearly lost her first child, has seen his family disintegrate, and he has gone up and down in weight countless times. But he has risen as a happier, stronger and better person.

HistoryThe Henrik Red Jensen is also about to be the star of a reality show. About getting cold feet. And a World renowned golf icon and a Hollywood actor. And a little about the cranes, a clown and a cannon. It's about living a fat life. But not TOO FAT.

"Dreams without action leads to just disappointment. Effort without dreams is just exhausting. It is the combination of dreams and effort that produces results and development. "Bill Clinton, Arena Nord, Frederikshavn, 29 September 2006.

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